Real Estate Negotiation Expert (RENE) August 19 & 20, 2024

This course is approved for Institute of Real Estate Training (iRET), School Code 7435, by the Georgia Real Estate Commission (GREC).  The course is approved for 14 hours of continuing education (CE) for Georgia real estate licensees.

Elevate Your Game to Win With RENE

The Real Estate Business Institute (REBI) is the largest affiliate of the National Association of REALTORS® with more than 50,000 members worldwide. The RENE certification is the first and only negotiating credential recognized by the National Association of REALTORS®. The premier certification for negotiating, RENE is designed to elevate and enhance negotiating skills so that today’s real estate professionals can effectively advocate for their clients. Selling the value proposition to your clients has never been more important! National surveys consistently find that both buyers and sellers put a high value on the ability of their representative to have superior negotiation skill!

The RENE Certification Curriculum

The RENE Certification Course is an interactive experience to help negotiators elevate their game.  You will examine all types of negotiation formats and methods — including virtual — so that you can play the game to win!  A full spectrum of tips, tools, and techniques are provided so that you can produce effective results for your client.

The RENE course provides the foundational experience and practice negotiators need to master so they can effectively advocate for their clients.  A “win-win” objective is merely a perception.  Power comes from leveraging your options and alternatives so that the client has the best possible choices to consider and knows what the downside could be for each choice presented.

Real estate professionals encounter all sorts of people, personalities, situations, behind the scenes issues, and adverse and competing objectives of the parties.

This course will teach you how to:

  • Understand the basic types of negotiations, the phases of negotiations, and the skills needed for successful negotiating.
  • Apply the basic negotiating concepts:  WATNA, BATNA, WAP, and ZOPA.
  • Recognize patterns and tactics being utilized.
  • Adjust your communication style to achieve optimum results with any party in the transaction.
  • Effectively negotiate face-to-face, on the phone, through e-mail, text, and live virtually.
  • Lay the groundwork for a negotiation.
  • Identify what information to share and what to keep to yourself.
  • Understand the basic bargaining techniques.
  • Apply strategies for identifying mutual gain.
  • Understand how to reach consensus and set the terms of agreement.
  • Secure the best possible outcome for your client and protect their interests.
  • Deal with difficult issues.

The tuition investment for the RENE course is $295.  This includes instruction and materials. This is a Certification rather than a Designation. The difference is, a Designation (such as ABR and SRS) requires a person be a member of a council and there are annual dues. With a certification, there is only a one (1) time fee and the certification is good for as long as the person is a REALTOR®. Currently that fee is $159.

This class will be held at the training facilities of Coldwell Banker Free Realty, 1271 Houston Lake Rd., Warner Robins, GA  31088

This offering is approved for tuition reimbursement via the Georgia Association of REALTORS® Scholarship Foundation, Inc. For more information on scholarship, go to and click on Education.

Real Estate Negotiation Expert (RENE)

Monday, August 19, 2024 9:00 am – 5:00 pm
Tuesday, August 20, 2024 9:00 am – 5:00 pm

Registration is open at For questions or additional information, contact Tom Gillett at [email protected] or 404-372-1969.